Still these are hot prospects for retailers and well worth your attention. These lists are produced every month – and will typically generate only a small amount of new names every month. On a much smaller scale, you might want to try new resident or new homeowner lists. For example, you may want to reach all homeowners, or all single-family home households, or households of a certain income, age, family size, pet ownership and many other demographic options. In some cases, you may prefer to be more selective with your mailing lists.
#Retailer mailings zip#
You can select your lists by zip code, by carrier route(within a zip code) or by a radius from the store location. Many retailers use mailing lists that reach every household in their neighborhood. If you are using Every Door Direct Mail, you will need to print a special indicia on the mailers – so plan ahead. Printing costs drop dramatically with higher quantities so this is a good strategy to make the most of your budget. Before you print, it’s always a good idea to finalize your list quantities first, and then order a little more than that amount.īut if you are planning multiple mailings over time, you may want to do a larger print run up front to cover all of your mailings, then just mail what you need and store the rest. Generally, the quantity you print is based on the size of your list and your budget. But to comply with EDDM, you will need to develop larger format postcards or self-mailers than regular mail.Ĭomplete this form and we’ll be in touch. EDDM is a good choice if you want to reach every household in your market area.
Every Door Direct Mail FormatsĮvery Door Direct Mail (EDDM) is a program developed by the US Postal Service that makes direct mail simpler and less expensive. Some retailers may want to promote multiple products which is best conveyed through a larger format such as a booklet or catalog.
In fact, a letter is preferred any time you want to convey a serious and/or personal tone. Invitations, for example, look more personal when they come in a letter package. There may be times when a personal letter makes more sense than a graphic postcard or self-mailer. Self-mailers allow you to tell more of your story than a postcard. Typical size would be 18 x 9 inches flat, 6 x 9 folded, but it can be almost any size. Self-Mailers are folded cards – often with three panels (two folds). Larger postcards can give you more exposure without incurring postage surcharges. Smaller postcards can save you on postage. Its simplicity makes it the most affordable of all the formats. The postcard is the most popular format today. In direct mail, you have a number of options that can work for you. Nothing beats getting a postcard, letter or self-mailer delivered into the homes of people in your neighborhood – the people most likely to buy from you.īut there are some best practices you should know and some pitfalls you should avoid. With all the marketing options available to you today, direct mail is still a powerhouse for the retail sector. Looking for help with retail direct mail? We’ll help you create your mailer, find your list and get your mail out the door.
Retail Direct Mail – Direct Mail Campaigns for Retail Stores
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